Last December, ZARA made its first foray into the meta-universe, launching its first Meta series -- "AZ Collection" capsule wardrobe in collaboration with Ader Error on ZEPETO (Korean meta-universe social platform). The collaboration aims to enable users to have a unique fashion experience in the ZEPETO virtual world, where they can wear the clothes after purchase.
Recently, ZARA, a well-known clothing chain brand, has made another big move to enter the meta-universe. It has cooperated with ZEPETO, a virtual fashion social platform, to launch "Lime Glam" meta-universe series of clothing and accessories, which has aroused the attention of netizens.
Lime Glam ZARA's Lime Glam collection features 3D designs, including limited edition green pleated skirts, oversized denim jackets, woven shoulder bags and platform sandals, for users to wear their digital personas on the ZEPETO platform.
Zara's website currently features some avatars wearing Lime Glam products. The Zepeto app also provides photo booths, digital walls, and floors for this particular collection.
ZARA says Lime Glam clothing allows consumers to merge their avatars with physical personalities. It's a convenient way to show personality in the metasverse. If consumers buy physical clothes offline, they can have the same digital wearable clothes at the same time.