On July 28, the third Crossover Salon of science and technology Communication was held. Centering on the theme of “Realization of Core technology in the Metaverse”, the salon included three sections: introductory speech, themed discussion and interactive communication. Guests from academia, industry and media were invited to share. Salon spread by science and technology of China Association for Science and Technology center, deputy director of the star, tsinghua university, school of journalism &communication, gold and bin, director of the academic committee secretary general of the China film and TV technology academy Han Qiang, Beijing film academy sun slightly, deputy director of the film and television technology is black bow founder and director of Beijing Olympics opening ceremony visual-effects Wang Zhiou, such as science and technology co., LTD., vice President of Beijing China XingGuangZhou, Golden East digital creative Co., LTD. Director Gao Jiacai and other guests attended.
Star, said yuan core technology to realize the universe to cultivate in situational awareness, quorum sensing, forms as the main target, based on the yuan universe system integration to do a good job of scene of open source, through technology enhance the formation scenario more interactive, superimposition value line, logical mainline and narrative lines show civilization, science and technology of China through documentary, metamorphosis, presence, really realize the books involved, Enhance emotional identity, and do a good job of value guidance and spiritual inspiration for science and technology workers.
Jin Jianbin believes that in the digital world of the metaverse, the digital prototype behind each image reflects the aesthetics of science and technology. With the development of technology, everyone can become the “creator” of the world with his own creativity. The academia and industry are actively exploring to push metaverse related scenarios and applications to land as soon as possible.
Han Qiang introduced the application status of XR (Extended reality) virtual production, and believed that the core of the metaverse is to expand reality through virtual experience. Digital services based on XR continue to penetrate around various application scenarios, becoming an important carrier to open the metaverse era. XR extended virtual reality production is an important tool for the media industry’s future program production, as well as one of the important means for us to face the metaverse era.
Sun Lue introduced the advantages and characteristics of the programmed creation technology to the guests. He believed that the programmed creation technology could generate diversified scenes in the meta-universe in batches, which was a perfect combination of “human intelligence” and “machine intelligence”, and an important means to create the meta-universe, and had a good application prospect.
Wang Zhiou shared the science and technology aesthetics and space narrative from the perspective of digital fusion, expounded the importance of the metaverse to the communication of science and technology, and believed that the metaverse ecology, platform and content have a lot of growth space, and the combination of experiential, interactive, open source technology and the metaverse is a big trend in the future.
Xing Guangzhou believes that the key technology of the metaverse is the “simulation +” technology system, and efforts should be made to create a shared, co-created and open collaborative technology platform, so that metaverse technology can promote the development of culture, art and interactive entertainment.
Gao Jia CAI introduced the application of the metaverse in the field of digital culture and tourism, and believed that enterprises should actively embrace changes, keep up with The Times, and transform science and technology and the metaverse into productivity.
In the seminar, Wang Xiaodong, president of Phoenix Digital Technology, believes that we should actively use new technologies, new methods and new ideas to show the rich historical story of China incisively and vividly; Wang Yongcai, a researcher of the Metaverse Research Center of Renmin University of China, demonstrated the perception and mapping technology of “virtual shoe testing” to the participants. He believed that combining the physical world with the virtual world is an important direction of metaverse technology application in real life. Li Jianwu, chairman of Zhongke Shanwei (Beijing) Technology Co., LTD., proposed to realize the dissemination and promotion of scientific and technological achievements through metaverse technology, and integrate technical resources to spread scientific spirit, knowledge and culture; Bao Mingming, vice chairman and secretary general of IFlytek Science Association, introduced the core technology of AI virtual human to the guests, and proposed that virtual digital human products would be brilliant in many fields; Xu Baiqi, deputy general manager of Sensetime Digital Entertainment Division, believes that in the new round of Internet revolution, the meta-universe with three-dimensional panorama as the main form of information will become a new industrial trend.
“Science and technology spread cross-border salon” is sponsored by the science and technology communication center of China Association for Science and Technology, tsinghua university, school of journalism &communication, to undertake a series of activities, each around a technology communication related topics, invitation from the government, media, universities, enterprises and other institutions engaged in technology communication practice and theory research of experts and the industry leaders, Cross-boundary research was conducted in the fields of science and technology and innovative cultural communication, integration of science and technology communication and economic and social development, and frontier theory and innovative practice of science and technology communication.