The most popular entrepreneurial concepts of the year are the metasomes and NFT. Now you don't know what NFT and the metasomes are, and you're embarrassed to talk about entrepreneurship. Although the discussion on these two topics is always accompanied by controversy and doubt, with the rapid progress of blockchain, NFT, VR, AR and other technologies, the age of the meta-universe will eventually come.
01
The public and industry
Recognition of the metasverse /NFT is growing
The term meta-universe /NFT is now appearing more and more frequently in high-traffic platforms. In addition, the technology giants who have been at the forefront of the early stage have accelerated the layout of the track of meta-universe and NFT, which is undoubtedly a recognition of the huge value potential.
"Technology to new products, capital looking for new export, users expect the new experience" - this is the main reason for the concept of "yuan universe" prosperous, is also a major industry in today's stock is greater than the incremental find new breakthrough under the traditional environment, demand side expansion, new technologies, blessing stronger let fall "yuan universe" concept, and major technology giants began running. The following chart summarizes the well-known game projects, technology companies and blockchain platforms that are currently deployed on the Internet:
As for the industry, video game technology and platforms are currently best suited to help brands enter the virtual world, because they already have a loyal user base accustomed to spending in virtual space, especially for the post-90s and post-00s, who generally have high recognition and acceptance of virtual world.
Brands such as Nike, Gucci, Nerf, Chipotle, and the NFL are all partnering with game companies to create digital consumer products that are strategically positioned for digital consumption. Users will not be asked to enter the metasverse, but recent data suggest that more consumers will do so voluntarily.
As this new digital world continues to evolve and becomes more interactive with today's real world, it will evolve at an even faster rate.
02
Star, fashion brand, big factory
Keen to participate in the metadverse and NFT
Behind the popularity of metasurverse /NFT, there is no lack of celebrity effect driving. Here is a look, in the last two months we are familiar with celebrities and famous brands are in the meta-universe and NFT layout and movement --
Gome set foot in the meta-universe: as the most important strategy, has attracted talent
Set up project team On June 22 news, recently, Gome has set the yuan Universe as the most important strategic direction, yuan universe project general director has been in June, is actively recruiting talents. The business scope of the above meta-universe project includes meta-universe world, meta-universe e-commerce, digital people, virtual idols, digital collections, etc. In response to this, Gome said that the company is indeed doing a preliminary attempt in the direction of the metauniverse, truly happy App will launch the metauniverse function.
Luxury brands Gucci and Balenciaga join the track
Luxury brand Gucci has filed five trademark applications for its name and Logo, covering nFT-backed media, crypto brokerage, exchanges, market services, virtual clothing, vehicles, real estate, fashion shows and currency, us attorney Mike Kondoudis tweeted on June 22. Gucci, a brand owned by Kering Group, has reportedly opened its five stores in the US to cryptocurrency payments, and Balenciaga has also announced that it will accept cryptocurrency on its e-commerce platform through BitPay.
Rapper Snoop Dogg has filed a trademark application for NFT and metaverse for UNCLE Snoop and UNCLE Snoop's, according to a tweet from ATTORNEY Mike Kondoudis on June 20. Coverage includes apparel/headwear/footwear, virtual cannabis and smoking products, NFT and digital collectibles markets.
HTC's VIVERSE platform has announced a strategic alliance with Shawn Yue's NFT brand ZombieClub that will not only bring users a new Web 3.0 metaverse experience, but also launch AWAKEN Universe NFT, an exhibition that aims to move NFT beyond just a string of data or files in an encrypted wallet, It's real art displayed in the metaverse.
NBA star Kevin Durant filed 26 metaverse and NFT trademark applications
Professional basketball player Kevin Durant of the Brooklyn Nets of the National Basketball Association (NBA), together with his venture capital firm Thirty Five Ventures LLC, filed a total of 26 metauniverse and NFT trademark applications with the United States Patent and Trademark Office (USPTO) on May 19.
According to a tweet from U.S. Attorney Mike Kondoudis, Subway restaurants has filed metasomes and NFT trademark applications for Subway and its S logo, covering virtual food and beverages, NFT supported media, and virtual restaurants with real and virtual products.
Wanda Film: Exploring the meta universe and NFT
May 26 news, in 2021 annual online performance meeting, Wanda Film chairman, president Zeng Maojun said that Wanda film has the offline scene + content + online platform is very suitable for creating cultural industry meta-universe, NFT and other cultural digitization, the company is exploring research and development.
For us as ordinary people, if the metasomes really come to us soon, when the metasomes really come, earlier intervention, earlier layout, then we may be the first batch of winners to gain the harvest.