Qingdao, August 16 (People's Daily online) -- The 2022 Intelligent Audiovisual Conference with the theme of "virtual and real co-existence digital new future" opened in Qingdao on August 16. On the afternoon of the same day, the Metaverse Industry Development Forum was successfully held. Industry experts, leading enterprises and representatives of related media gathered together to discuss the technology iteration, scene application and future trends of the meta-universe.
As an important platform for deep integration and interaction between the virtual world and the real world, the metaverse integrates a series of new technologies such as big data, blockchain, Internet of things, artificial intelligence and interactive experience, and has rapidly become a new hotspot in the era of digital economy.
Meta universe industry development Forum site
Li Tianchuan, Deputy Secretary of Working Committee of Qingdao High-tech Zone, Executive Deputy director of Management Committee and Deputy Secretary of Chengyang District Committee delivered a welcome speech. Li Tianchuan said that the wave of digital economy is rolling in, and the industry represented by the metaverse is in the ascendant. As the highland of innovation and entrepreneurship in Qingdao, Qingdao High-tech Zone has advanced layout, planned in advance, and attracted leading projects to settle down and build, laying a foundation for the development of the metaverse industry. In the future, Qingdao High-tech Zone will continue to build a good platform, create a good environment, and accelerate the development of industrial agglomeration.
Tang Weihong, member of the Party Committee and chairman of the Board of Supervisors of People's Daily Online, said in his speech that as a new mainstream media, People's Daily Online should make full use of technological innovation and model innovation to improve the production capacity of high-quality content and the power of communication guidance, strengthen the mainstream public opinion position, and master the discourse power of digital space. People's Daily Online always pays attention to the topic of the metaverse, advocates all walks of life to understand the opportunities and adjustments brought by the metaverse rationally and scientifically. By building a platform, it promotes all walks of life to jointly explore the research and development and breakthrough of new technologies including the metaverse, promotes the application of richer and valuable scenes, and serves the economic and social development and people's better life.
The metaverse will not only affect the physical world and the real world, but also change the thinking mode and education mode of human beings, and provide endless opportunities and platforms for everyone's innovation.
As the focus of global science and technology, the metaverse is bringing profound changes to the industry. Song Jianwu, professor and doctoral supervisor of the School of Journalism, Renmin University of China, delivered a keynote speech titled "Metaverse and Digital Collections", in which he analyzed the innovative value of digital collections and guided the norms of the digital collections industry. Zhao Zizhong, dean, professor and doctoral supervisor of the New Media Research Institute of Communication University of China, delivered a speech titled "The Development and Thinking of the Metaverse Industry" to interpret the technology application and future trends of the metaverse.
The metaverse is a "new blue ocean", carrying new scenes, new applications and new ecology of the digital economy. Vice President of huawei cloud, media services products division President Lv Yangming, reflected the universe (guest) mutual entertainment group, senior vice President and chief editor Xia Xiaohui, Shanghai intelligent manufacturing fund chairman Wei Feng, haier kaos material technology co., LTD., vice general manager Xie Haiqin, shandong precision.our digital creative director, chief executive of the rotating joint stock company high armour, Migu several media editor xue-wei zhang, Wang Xiaoxin, general manager of People's Video, shared with vivid and detailed cases the exploration and practice of enabling the transformation and upgrading of traditional industries by metaverse in their respective fields and spawning new industries, new business forms and new models.
At the forum, Yang Kun, chairman of China Communications Standardization Association and Interactive Media Standards Promotion Working Committee, released the "Meta-Universe Industrial Application Fusion Report"; Shenyang, professor, doctoral supervisor and executive director of the New Media Research Center at Tsinghua University's School of Journalism and Communication, released the 2022 Comprehensive Evaluation Index Report for Virtual Digital People. The two reports provide in-depth insights into hot topics such as the metaverse industry and virtual digital people from different perspectives. Zhao Doux, director of the brand department of People.com.cn, chaired the forum.
In "yuan industry application scenarios to explore the universe" as the theme of the round table BBS link, the executive vice President of people's audiovisual institute for cao peng and phoenix TV media director miki, good-looking technology company deputy general manager Zhu Shu the seaside view, chief information officer Zhang Li, PWC capital managing partner Jiang Chun dialogue, focusing on the yuan universe new scenarios and industrial application of fusion, To make suggestions for the development of the metaverse industry.
2022 Intelligent Audiovisual Conference is guided by Cyberspace Administration of the CPC Central Committee, People's Daily and People's Government of Shandong Province; hosted by Qingdao Municipal People's Government, Cyberspace Administration of Shandong Provincial Party Committee and People's Daily; and undertaken by Qingdao High-tech Zone Administrative Committee and People's Audiovisual Company.