At present, Inke is holding an online brand upgrade conference with the theme of "Breaking the Wall" to announce the brand and strategic direction of the new upgrade. Yingke Interactive Entertainment Group officially changed its name to Inkeverse (English name: Inkeverse), entered into yuanverse business in an all-round way, and signed the virtual human "Yingying" as the brand spokesperson of Yingverse.
This time, the name change of Inke is not surprising. There are both expectations and doubts from the outside world: why does Inke want to be a meta-universe? Can Inke be made into a meta-universe? The reason why inke was renamed inuniverse is based on the judgment of the development trend of the industry -- mobile Internet has reached its heyday and the new technology of Web3.0 is on the rise.
"Seven years ago, we were thinking about how to make live streaming a mainstream lifestyle. At that time, people didn't expect it, but now live streaming is closely related to every aspect of life, and I think the same is true of the universe, so we have to step in boldly.
"Reflecting the universe's goal is to comprehensively increase the integration of scientific and technological elements in the meta-universe on the basis of the original social advantages, break through the dimensional wall, create countless" new social dimensions ", build richer and multidimensional social scenes with new technologies, and meet users' more detailed social needs.
On the scene of the press conference, Yingke Interactive Entertainment Group Chairman Feng Yusheng, COO Hou Guangling, Senior Vice President Xia Xiaohui, executive Editor Huang Qin attended the press conference and made detailed introductions on the new strategy, product layout, virtual human signing, brand interpretation and so on.Virtual human "Yingying" and Yingke Interactive Entertainment Group senior vice president Xia Xiaohui held a formal signing ceremony, and together "write" the covenant in the universe -- together to the new world. As the brand new spokesperson of Yingwu, Yingying, a virtual human with super Cool sa, also showed his extraordinary talents and won netizens' praise for his funny interaction with several executives.
COO Hou Guangling introduced the new product layout of Yingke. Yingke has launched a number of social metauniverse products to test the waters. At present, several independent scenes and related products of the universe have been launched, including the immersive "Panoramic K Song" of Inke live and the social product "Lovers Planet" of the universe. In addition, the company is also developing and creating overseas 3D virtual image social product ThePlace, mainly for Generation Z users in Europe and the United States.
In the meta-universe, it will completely break the existing social rules and bring a new three-dimensional social way. The core main track of reflecting the universe is to become a vertical social product in the meta-universe. "There must be people in the metasverse, and the most important thing people want is to socialize. There will be new ways of socializing in three dimensions in the metasverse, and our core main track is to be the vertical social product in the metasverse."
"We will continue to innovate and experiment with new technologies, both on existing products and new ones," Hou said. In this process, we will certainly experience failures, but we firmly believe that the direction and trend of future products of the Metasomes is correct, and believe that we have the ability to explore new products and future of the metasomes together with users and partners."
Wu Cheng, head of Plus One Times, said that Inke has been building interpersonal relationships in various ways, and now entering the meta-universe is also hoping to use technology and product capabilities to build interpersonal relationships in another world. In this respect, Inke has experience and advantages. The meta-universe has not yet formed, the meta-universe social has become a new battlefield for many manufacturers. Among them, there are not only big companies, for example, Tencent launched super QQ show, Baidu launched Xirang, the first meta-universe platform in China, Byte also tested party Island, and CyberElephant Group's "Gel". The metasverse may be the most expansive racetrack in the next decade or so, and it represents a new world. "The good thing about the new world is that you can tell a big, long-term story.
"We will continue to innovate and experiment with new technologies, both on existing products and new ones," Hou said. In this process, we will certainly experience failures, but we firmly believe that the direction and trend of future products of the Metasomes is correct, and believe that we have the ability to explore new products and future of the metasomes together with users and partners."