1 thought on “How to develop a good promotional plan for pharmacies”
Myron
When carrying out promotional activities, in order to communicate with the target market, enterprises must choose various channels for publishing information, and at the same time position the company's target market to formulate effective promotion methods. Obviously, promotional activities are a comprehensive activitynTherefore, enterprises must establish a promotional plan as a whole to effectively achieve the expected promotional goals. When implementing specific promotion plans, enterprises must formulate the overall promotional solution according to the following seven steps:n1. Determine the target marketnExample: "McDonald's", the world's largest brand, put forward a clear goal "attracting family customers and starting from children." Family customers are several times that of a single consumer, attracting families and customers to make young people more profitable than so that young people are soaked in restaurants. Family customers' patronage to be attributed to those children in the family. In order to win these small customers, "McDonald's" cooperated with some small gifts, and the waiter was also asked to be more enthusiastic and thoughtful for small customers. This measure is very effective, it is not difficult to understand that today's "McDonald's" is keen on festivals such as "June 1".n2. Determine the promotion goalnIn general, the promotional goal you want to achieve is the response you expect the target market to the promotional activities, such as prompting them to get shopping coupons and shopping. If you want to achieve the goal of increasing sales performance by stimulating customers' shopping desires, then you must more accurately determine your various promotion methods and means. Most people who just engage in marketing will make such a mistake that cannot accurately determine the goals to be achieved to carry out promotional activities. It is a very natural thing to increase sales, but as far as specific products, you must determine which promotional means are the best way to achieve this goal.nFor example, in some cases, companies try to attract more customers to try your products, thereby achieving the purpose of GLOBRAND to expand sales. At this time, the enterprise can adopt direct marketing methods to send customers to promotional emails, and provide preferential conditions for customers who purchase the company's products for the first time, or have a prize sales. Such sales methods can effectively help achieve expectations Promotional goals.n3. Determine promotional informationnThe so -called promotional information is essentially the text and image design used by enterprises to attract the target market when communicating with the target market. When promoting and communicating with the target market, it is necessary to show potential customers in the promotional information for potential customers in a sufficient reason why they should respond to the promotional information you convey. What is the biggest benefit of the products provided by the company to users, this is the most critical content in the promotional information. Like the McDonald's restaurant not only created a warm atmosphere of the family, but also a whole set of children's stories, as well as cartoon characters, such as the household named McDonald's, Hamburg Stealing, Mike Police, and Milk Shake Elves. It is welcomed by children, and McDonald's culture spreads in the mass group with these distinctive people.nFourth, choose promotional meansnAs a sender of information, you must choose the most effective promotional means in order to accurately convey the promotional information. Now Guo Ye will analyze the five major promotional methods one by one.n 1. advertise. For advertising on TV, magazines and newspapers, companies must consider three factors: advertising costs, uniqueness of various media, and media images.n 2. Sales promotion. There are many ways of sales promotion, including prize competitions, preferential sales, special supply sales and sample gifts. The only way to determine the most effective sales promotion method is to conduct actual inspection of the test operation beforehand.n3. public relationship. The purpose of planning and implementation of public activities is to achieve the purpose of improving society and strengthening the company's image through free positive publicity reports of the media.n4. Direct marketing. The purpose of direct marketing is to make more humane and rich promotional communication with customers.n5. Determine the promotion budgetnThe common practice of determining the promotion budget is to determine your promotion budget based on the estimation of competitors' promotion budget. The purpose of the assessment of competitors' promotion budgets is only based on it as a reference. Based on this, according to the specific situation, the promotion budget plan suitable for the company is based on the specific situation.nAnother more accurate method is to list a list of promotional methods planned by the company first, and temporarily do not consider the issue of money.nThen, according to the charging standards of each project, the list of all promotions is listed in the list, and the plan is adjusted according to the actual situation until you think that the adjustment budget plan is acceptable to its own company.n6. Determine the overall promotion plannWhen the overall promotional plan is determined, the various promotional methods used in the overall plan of coordination and integration must be coordinated from beginning to end, which is very important for achieving expected promotion goals. The formulation of detailed implementation plans is the prerequisite for ensuring the smooth implementation of the promotion plan.n7. Evaluation of promotional performance
When carrying out promotional activities, in order to communicate with the target market, enterprises must choose various channels for publishing information, and at the same time position the company's target market to formulate effective promotion methods. Obviously, promotional activities are a comprehensive activitynTherefore, enterprises must establish a promotional plan as a whole to effectively achieve the expected promotional goals. When implementing specific promotion plans, enterprises must formulate the overall promotional solution according to the following seven steps:n1. Determine the target marketnExample: "McDonald's", the world's largest brand, put forward a clear goal "attracting family customers and starting from children." Family customers are several times that of a single consumer, attracting families and customers to make young people more profitable than so that young people are soaked in restaurants. Family customers' patronage to be attributed to those children in the family. In order to win these small customers, "McDonald's" cooperated with some small gifts, and the waiter was also asked to be more enthusiastic and thoughtful for small customers. This measure is very effective, it is not difficult to understand that today's "McDonald's" is keen on festivals such as "June 1".n2. Determine the promotion goalnIn general, the promotional goal you want to achieve is the response you expect the target market to the promotional activities, such as prompting them to get shopping coupons and shopping. If you want to achieve the goal of increasing sales performance by stimulating customers' shopping desires, then you must more accurately determine your various promotion methods and means. Most people who just engage in marketing will make such a mistake that cannot accurately determine the goals to be achieved to carry out promotional activities. It is a very natural thing to increase sales, but as far as specific products, you must determine which promotional means are the best way to achieve this goal.nFor example, in some cases, companies try to attract more customers to try your products, thereby achieving the purpose of GLOBRAND to expand sales. At this time, the enterprise can adopt direct marketing methods to send customers to promotional emails, and provide preferential conditions for customers who purchase the company's products for the first time, or have a prize sales. Such sales methods can effectively help achieve expectations Promotional goals.n3. Determine promotional informationnThe so -called promotional information is essentially the text and image design used by enterprises to attract the target market when communicating with the target market. When promoting and communicating with the target market, it is necessary to show potential customers in the promotional information for potential customers in a sufficient reason why they should respond to the promotional information you convey. What is the biggest benefit of the products provided by the company to users, this is the most critical content in the promotional information. Like the McDonald's restaurant not only created a warm atmosphere of the family, but also a whole set of children's stories, as well as cartoon characters, such as the household named McDonald's, Hamburg Stealing, Mike Police, and Milk Shake Elves. It is welcomed by children, and McDonald's culture spreads in the mass group with these distinctive people.nFourth, choose promotional meansnAs a sender of information, you must choose the most effective promotional means in order to accurately convey the promotional information. Now Guo Ye will analyze the five major promotional methods one by one.n 1. advertise. For advertising on TV, magazines and newspapers, companies must consider three factors: advertising costs, uniqueness of various media, and media images.n 2. Sales promotion. There are many ways of sales promotion, including prize competitions, preferential sales, special supply sales and sample gifts. The only way to determine the most effective sales promotion method is to conduct actual inspection of the test operation beforehand.n3. public relationship. The purpose of planning and implementation of public activities is to achieve the purpose of improving society and strengthening the company's image through free positive publicity reports of the media.n4. Direct marketing. The purpose of direct marketing is to make more humane and rich promotional communication with customers.n5. Determine the promotion budgetnThe common practice of determining the promotion budget is to determine your promotion budget based on the estimation of competitors' promotion budget. The purpose of the assessment of competitors' promotion budgets is only based on it as a reference. Based on this, according to the specific situation, the promotion budget plan suitable for the company is based on the specific situation.nAnother more accurate method is to list a list of promotional methods planned by the company first, and temporarily do not consider the issue of money.nThen, according to the charging standards of each project, the list of all promotions is listed in the list, and the plan is adjusted according to the actual situation until you think that the adjustment budget plan is acceptable to its own company.n6. Determine the overall promotion plannWhen the overall promotional plan is determined, the various promotional methods used in the overall plan of coordination and integration must be coordinated from beginning to end, which is very important for achieving expected promotion goals. The formulation of detailed implementation plans is the prerequisite for ensuring the smooth implementation of the promotion plan.n7. Evaluation of promotional performance